Understanding Health

Ikana conducted an in-depth strategic analysis for Johnson & Johnson to determine the optimal communication mediums and messaging necessary to reach family healthcare decision makers, primarily women who were the healthcare “buyers” for their families.  This multi-year project included competitive landscape analysis, business modeling, content strategy, brand positioning, and multi-media, multi-platform content prototyping. In addition, potential strategic content and distribution partnerships were analyzed and explored with targeted partner organizations including major media companies.


Ikana created the video strategy for BabyCenter, the number one site for pregnant women and new mothers in America. Currently BabyCenter has 12 million video views a month.

Inside Pregnancy: Weeks 28 to 37

2:12 MIN

Welcome to the last trimester! Your baby can see light and is gaining weight rapidly in preparation for birth.

Inside Pregnancy: Girl or Boy?

1:59 MIN

Sex is set at conception, but boys' and girls' genitals look the same until 9 weeks, when big changes start.


Ikana developed a strategic roadmap to increase AARP’s position as a significant provider of health and wellness information, as well as caregiving information for those 50 years and older. Ikana analyzed how communications/relationships with doctors, nurses, and associated organizations can increase consumer knowledge of AARP content.